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Hi, I'm Fernando Rangel Marketing. Welcome to my profile!
Fernando Rangel Marketing's Bio:
Fernando Rangel Marketing's Experience:
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Marketing / Social Media Manager / Events at Fonatur
March 2010 - August 2012o Pioneer of the first social media strategy for a Mexico?s Federal Government Institution by creating Facebook, Twitter and YouTube accounts, resulting in three thousand fans and followers within the first three months. o Led a 15-member team that created, planned and implemented digital media strategy, which consisted in a new friendly and commercial web site, social media strategy. o Improved the brand awareness by 10% and increased traffic to web page by 17% through the development of the strategy. o Developed an Ipad app for sales representatives to make more efficient and effective presentations. Vendors will send a customized presentation to their clients in just 20 minutes instead of 2 hours.
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Stategic Buyer at Novartis
September 2007 - February 2010o Directed two teams of Novartis Connect Project, which integrated all sourcing areas of the six business units of Novartis. The outcome of this project was a cost saving of 31,000,000 USD and the creation of one sourcing area for the six business units. o Managed warehousing and distribution, international freight, courier, custom broker, furniture and stationary, insurances and car fleet categories. (Annual expenditure of $25,000,000 USD). o Earned cost savings of 10% ($2,500,000 USD) due negotiating the 85% of products and services mentioned before. o Led Suppliers Certification Project, 513 suppliers were certified according to Novartis policy and requirements in one year
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National Food & Beverages Buyer at Grupo Posadas
August 2006 - September 2007o Negotiated and managed food and beverages (F&B) category for 82 hotels (Annual expenditure of $19,000,000 USD). Reduced spent by $1,140,000 USD. o Organized five bids for 300 F&B products that represented the 77% of the total expenditure (around 60 different suppliers were evaluated by 15 chefs). o F&B suppliers' development and distribution project (B2B project). The project consisted in changing from a centralized ?warehouse distribution configuration to a direct delivery system. o Analyzed and evaluated for cost reduction and operational improvement strategies for Sales, Operation, Sourcing, HR, and Marketing areas.
Fernando Rangel Marketing's Education:
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Hult International Business School
2012 – 2013Master of Business Administration (MBA) -
ITESM
2009 – 2009Advanced graduate diplomaConcentration: Sourcing Management and Supplier Development -
Instituto Tecnologico Autonomo de Mexico
2002 – 2006Industrial EngineerConcentration: Industrial Engineering, Operations, Logistic and Distribution
Fernando Rangel Marketing's Interests & Activities:
Inbound and outbound marketing